PACO UNDERHILL, the author of the hugely successful "Why We Buy "and "The Call of the Mall, "reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner...
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