Between 1962 and 1978, Ed Ruscha produced eighteen small artist's books. Usually self-published and in small print runs, these publications have become seminal works in the history of conceptual art and the photography book. THEN & NOW is the first artist's book that Ruscha has independently created since 1972. One of the most well-known of Ruscha's books from that early period is Every Building on The Sunset Strip, showing a famous stretch of real estate along Sunset Boulevard in Los Angeles, published in 1966. In July, 1973 he followed the same procedure while documenting Hollywood Boulevard. Loading a continuous strip of 33 feet of Ilford FP-4 black & white 35mm film into his motor-drive Nikon F2 and then mounting it on a tripod in the bed of a pickup truck, he drove back and forth across the 12 miles of the street shooting, frame-by-frame, both the north and south sides of its entire...
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