The Upcycle is the eagerly awaited follow-up to Cradle to Cradle, the most consequential ecological manifesto of our time. Now, drawing on the lessons gained from ten years of putting the cradle-to-cradle concept into practice with businesses, governments, and ordinary people, William McDonough and Michael Braungart envision the next step in the solution to our ecological crisis: We don't just reuse resources with greater effectiveness, we actually improve them as we use them. For McDonough and Braungart, the questions of resource scarcity and sustainability are questions of design. And they are practical-minded visionaries: They envision beneficial designs of products, buildings, and business practices-and they show us these ideas being put to use around the world as everyday objects like chairs, cars, and factories are being reinvented not just to sustain life on the planet but to grow...
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Recensioner
2013-08-28
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En fantastiskt upplyftande bok och en god uppföljare till Cradle to Cradle. William McDonough följer upp efter vad som skedde efter Cradle to cradle och hur fler företag har anslutit sig till en ickelinjärt tänkande när det kommer till produktion av varor och energi. Med ett förord av Bill Clinton och skapandet av Cradle to Cradle Products Innovation Institute, visar hur långt denna produktionsfilosofi har kommit.
