
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time and if we want to understand how to confront and solve them we have to understand what those 'Tipping Points' are. In this revolutionary new...
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En på många sätt intressant - och tänkvärd - bok, om forutsättningarna för mänsklig kommunikation. Och hur vi som människor är påverkbara, hur sammanhanget styr och ställer, och hur vi tolkar information. Vissa partier like enformiga, men som helhet en intressant bok med intressanta lärdomar om hur små detaljer kan få stora konsekvenser.
Vilket får mig att minnas följande textrader från Depeche Mode "New Dress":
"You can't change the world
But you can change the facts
And when you change the facts
You change points of view
If you change points of view
You may change a vote
And when you change a vote
You may change the world"