We have been using data to solve problems for millennia. Ancient Sumerian culture used tally sticks to count sheep. John Graunt, a London hat-maker and perhaps the first data nerd, helped authorities fight the bubonic plague in 1651 by collecting data about all the ways people died. (Deaths by Plague: 110. Deaths by Fainting in the Bath: 1.)So, what?s different now? With personal technology like the PC, and then the smartphone, combined with internet access, our data production exploded. In the U.S., internet penetration broke 80% in 2012. Smartphone penetration reached 80% in 2019. With those advances, internet-connected human beings started producing data about themselves at an astonishing velocity.Our browsing. Our purchases. Our videos. Our maps. Our messages. Our meetings. As a civilization we are producing data at the rate of 79 zettabytes per year. How can we put that in context?...
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