The Great Reset: How the Post-Crash Economy Will Reshape the Way We Live, Work, and Play

Florida, Richard

| 2010

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Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In "The Great Reset", bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living - and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including:...

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