Ted Books Box Set

Ariely, Dan

| 2016

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Powerful, timely messages collected in one convenient boxed set, an illuminating must-read from three of the leading business minds of our time and renowned TED speakers--Dan Ariely, Margaret Heffernan, and Barry Schwartz--that offers expert insight into our current economic times. Payoff: The Hidden Logic That Shapes Our Motivations investigates the true nature of motivation, our partial blindness to the way it works, and a journey to try and bridge this gap. From the Zappos boardroom to a child's allowance, Dan Ariely digs to the root of money motivation--how it works and how we can use this knowledge to approach disparate choices in our own lives. Along the way Ariely explores complex questions like why are we willing to part with money in some occasions and not others? Is it a good idea to try to motivate children by giving them money to do chores? When are bonuses most effective...

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