This study explores the marketability of Isak Dinesen's Seven Gothic Tales, published in the US in 1934. The term marketability is used to refer to the book as a potentially desirable object for sale on the market, promoted by the Book-of-the-Month-Club. It is also used to refer to Seven Gothic Tales as a literary investigation of the conditions of being and identity-construction at a time when mature capitalism evolved into a consumer-based economy during the first half of the twentieth century. In this reading, the Great Depression figures as a moment that reveals the degree to which consumerist ideology and logic had become the only way to imagine being and identity, a condition that Seven Gothic Tales both reflects and resists. The effects of globalized transformation of production and consumption were felt in the two places that went into the making of Seven Gothic Tales: colonial Kenya...
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