Today, people organize themselves and influence each other with a reach, immediacy, and scale few could imagine just a few years ago. Furthermore, the experiences they get from using various digital services in their daily lives shape their behaviors as consumers, thereby increasing their expectations on all products, services, and businesses they interact with. Despite this increasing pressure on businesses, most of them are running on autopilot. This is especially true when it comes to how employees collaborate with each other inside the organization, as well as with external stakeholders. They are still clinging on to legacy communication tools such as physical meetings, phone calls and, to an overwhelming extent, email. And make no mistake - email is perhaps the worst tool for collaboration. To change this situation, it is not enough to deploy new digital tools. It's a people thing. People...
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