'Undeniably brilliant' - Guardian 'The funniest writer in Britain today' - GQ 'A Hello Kitty-type brand dominating the global economy and bringing governments to heel feels chillingly plausible' Herald Scotland Mox and Mitsu are Supercute. They founded the global business Supercute Enterprises as teenagers, armed only with a phone, a collection of their favourite cuddly toys and a love of all things kawaii. Thanks to them, the Supercute aesthetic is now a way of life. In a world dominated by massive conglomerates, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company to a ruthless organisation fighting for their right to the world's water. Now Mox and Mitsu face a choice. In a world that is tearing itself apart, who will win in the battle for ultimate control - and where will Supercute...
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