
?Blanchard is demanding. He won?t allow you to flip through this book, nod your head, and leave. If you?re in, you?re going to have to invest to get your rewards.? --Chris Brogan, president of Human Business Works ?Social media isn?t inexpensive; it?s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It?s about time.? --Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social ?Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating...
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