Dive deep into the principles of Service Quality with this authoritative volume by Christian Gr nroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Gr nroos combines academic rigor with practical insights to illustrate how businesses can measure, improve, and sustain service quality in competitive markets.Through real-world examples and groundbreaking concepts such as the service-profit chain and relationship management, this book offers actionable strategies for companies striving to differentiate themselves through superior service. Whether you're a business leader, a student of marketing, or a professional in the service sector, this essential work equips you with the knowledge to innovate and excel in service quality...
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