Delve into the intricacies of Service Marketing with Christian Gr nroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies. Gr nroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples, making it a valuable guide for students, educators, and professionals seeking to understand the evolving landscape of services. With its focus on creating long-term customer relationships, Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business...
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