Service Logic by Christian Gr nroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value.Gr nroos introduces readers to the core principles of service logic, emphasizing the dynamic interactions between businesses and customers as the foundation for value generation. With practical insights and detailed case studies, the book explores topics like service ecosystems, the role of networks in value creation, and the integration of customer processes into service design.This book challenges traditional marketing and management practices, advocating for a holistic approach where the customer becomes a partner in the value-creation process. Ideal for professionals, academics, and students,...
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