This book is the first biographical account of Sebastian Masuda written in English. Sebastian Masuda is a Japanese creator and artist who is globally known as the king of Japanese ?Kawaii? (cute) subculture which originated in Harajuku. His continuous pursuit of the concept of kawaii is his lifetime passion and mission, and his work is always characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and uses colorful and kawaii elements as his creative foundation. He treats kawaii styles as explicit, non-violent forms of rebellion and resistance like many other youth subcultures in Japan that express themselves in unconventional fashion. One needs courage to walk down the street wearing bright, flashy clothes and accessories from head to toe. As an artist, Masuda has created prominent art pieces,...
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