RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. As he writes: "It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual -and show they mean it."It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences."It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening."People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a...
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