Sales Makeover is a revolutionary book that will help any salesman, manager or CEO to understand how a solution driven sales culture can be developed and maintained over the years. It will answer the question why some sales organizations succeed and why some don't - and go far beyond traditional sales methology. This book will disarm the myth of the perfect salesman, sales manager and way to sell. All customers are looking for a solution to their problems- but they will define it in different ways. The book will show you how to deal with that. Sales Makeover takes Geoffrey Moore's "Crossing the chasm" and Inside the tornado" theories about marketing high tech products in to practical sales methods. The book will help you understand how the buying behavior will change as the maturity of the product / service develops and how your way of selling can be in perfect sync. The book explores...
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