Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are

Connect with Your Customers. Anytime. Anywhere.One million new users per month. Twenty-three check-ins per second. Millions of people in every city, in every country, on every continent, and even from the Space Station are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived?Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services.Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare s founders, he also has interviewed dozens of business owners...

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