The goal of this text is to help students understand how social psychologists view the world, to teach them to recognize the social determinants of human action, and to make use of social psychology in their daily lives. Using research findings as demonstrations and evidence (rather than as an exhaustive review of the literature) Forsyth urges students to look at the world from a social psychologist's perspective. Rather than just presenting theories and finding, Forsyth illustrates the methods that social psychologists use to generate knowledge about social phenomena.
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