From the bestselling author of The Warren Buffett Way, a revealing inside look at the booming business-and investment opportunities-of NASCAR "e;Hagstrom's insights and observations bring a refreshing 'outside' business perspective to our industry."e; --From the Foreword by William C. France, President, NASCAR "e;From its origins in Daytona in the '50s to today's live network broadcasts for millions of devoted fans, Robert Hagstrom offers an in-depth look at the fastest-growing sport in the country. The NASCAR Way explains how and why dozens of Fortune 500 companies have been lining up to jump on board."e; --Michael T. Hargrave, Senior Motorsports Manager, Anheuser-Busch, Inc. "e;It is great to be associated with NASCAR, the France family, and for me to get paid for what I love-to race! In The NASCAR Way, you see a prime-time sport."e; --Dale Earnhardt, 7-time NASCAR...
Visa mer
Recensioner
Bli först med att recensera denna bok
