The 2022 midterms marked a transformative moment in American politics, as the combined influence of legacy media and social platforms reached new heights. Traditional outlets like television news and print journalism set the stage, while a vast digital ecosystem?spanning Facebook, TikTok, YouTube, and more?enabled campaigns to amplify messages on issues like abortion rights, the economy, and immigration. As these platforms shaped the voter experience in a fragmented and often- polarized media environment, campaigns and citizens harnessed their power to reach diverse audiences and build momentum across both established and emerging channels.This book offers a compelling, scholarly exploration of these dynamics, revealing how communication across traditional and digital media shaped an election forecasted as a Republican ?red wave? but instead delivered unexpected, narrower results. Through...
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