Marketing Theory by Christian Gr nroos offers an insightful exploration into the core foundations and evolving paradigms of marketing as a discipline. This thought-provoking book challenges traditional perspectives and introduces innovative concepts that emphasize value creation, customer relationships, and service-centric approaches. Gr nroos examines the historical development of marketing theories, highlighting the shift from product-focused models to customer-oriented frameworks. He also addresses emerging trends, including the integration of digital technology and the importance of ethical marketing practices in modern business. Packed with academic rigor and practical applications, this book equips readers with the tools to critically analyze and implement effective marketing strategies. It provides valuable perspectives for students, researchers, and professionals who seek...
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