A guide to proven practice and up-to-date principles of the management of the industrial design process, the text points the way for companies to make their products stand out from the crowd. It argues it is not enough to acknowledge that design is an integral part of production innovation and development, but managers must equip themselves with techniques to efficiently manage projects requiring designers. The methods covered stem from the author's experience in industry, as consultant, as editor of design and architecture journals and as head of an international school of design.
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