Jean Baudrillard, a French social theorist and critic often associated with postmodernism, has been studied as sociologist, philosopher, cultural theorist, political commentator, and photographer. In Jean Baudrillard: The Rhetoric of Symbolic Exchange, Brian Gogan establishes him as a rhetorician, demonstrating how the histories, traditions, and practices of rhetoric prove central to his use of language. In addition to Baudrillard?s standard works, Gogan examines many of the scholar?s lesser-known writings that have never been analyzed by rhetoricians, and this more comprehensive approach presents fresh perspectives on Baudrillard?s work as a whole. Gogan examines both the theorist himself and his rhetoric, combining these two lines of inquiry in ways that allow for provocative insights. The first part of the book explains Baudrillard?s theory as compatible with the histories and traditions...
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