Internal Marketing, Research Approach, and Other Works by Christian Gr nroos offers a multifaceted exploration of key marketing concepts that have shaped modern business practices. This book brings together Gr nroos' significant contributions to internal marketing, innovative research methodologies, and diverse insights into customer-oriented strategies.The book emphasizes the importance of internal marketing as a cornerstone of effective customer service, focusing on how aligning internal processes and employee engagement can create a seamless customer experience. Gr nroos also delves into research methodologies that redefine how businesses can measure and adapt to customer needs, offering practical frameworks for data-driven decision-making.Packed with thought-provoking analysis and case studies, this book offers fresh perspectives for academics, professionals, and business leaders....
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