The distinction between online and offline realities is becoming more and more difficult to sustain. As computer-mediated communication evolves and as interaction becomes more and more dependent on the Internet, social, cultural, and political aspects begin to get caught and entangled in the web of contemporary digital communication technologies. Digital tools and platforms for communication are progressively becoming commonplace, while the cultural conceptions that surround these technologies?immediacy, constant accessibility, availability?are becoming increasingly mainstream. Hybrid Media Culture is an interdisciplinary exploration of how the online and the offline interact in present-day culture. In the aftermath of all-encompassing perspectives on ?postmodernisation? and ?globalization?, there is now a pressing need for scholars of new media and society to come to terms with issues...
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