In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap...
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2009-08-28
Betyg 
Precis som the long tail är det här mer en analys av något som redan har hänt snarare än något nytt. Men boken sätter ljuset på att kommersiella aktörer ställs inför utmaningar som ingen riktigt vet hur man ska möta. Intressant för alla som någon gång köper eller säljer någonting, på nätet eller i en vanlig affär.
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