Easy to Learn, Difficult to Master: Pong, Atari, and the Dawn of the Video Game

Kushner, David

| 2022

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The amazing story of how Pong and Atari came to be--and of the feud that raged between developers Nolan Bushnell and Ralph Baer for the title of father of the video game. Like Dungeons & Dragons, Atari is a foundation for contemporary geekdom. As the seminal home video game company of the 1970s and 1980s, Atari defined not only the industry but the emerging culture of Silicon Valley. Before there was Apple, there was Atari, where Steve Jobs and Steve Wozniak, Apple co-founders, worked before starting their own company. EASY TO LEARN, DIFFICULT TO MASTER traces the rise and rule of Atari founder Nolan Bushnell, one of the most influential icons in the digital world. It also follows the prolonged and bitter quarrel between Bushnell and engineer Ralph Baer, who first explored the possibility of playing games on television screens. Bushnell was a self-taught whiz kid from Utah. Baer...

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