What fundamentally determines the profit potential of a business? What does a company do to protect its territory from another firm seeking to enter it? How is it able to forecast its future under shifting and uncertain conditions -- or predict how its rivals will behave under those same conditions? Most firms must face strategic questions like these when planning their future. The decisions they make must be based upon a rigorous, thorough analysis of the competition. That analysis and those decisions are the subject of this broad and comprehensive casebook, the essential companion volume to Michael Porter's widely acclaimed Competitive Strategy. The focus here is the actual competitive strategies of companies in 18 important industries and the portrayal of the competitive situations they face. The 26 indepth case studies provide the student with a laboratory in which to develop a...
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