"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate executives worldwide."- Hazel Henderson, founder, Ethical Markets"Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger difference with their brands." - Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth"Phil (and his colleague Sarkar) is at it again, continuing to up his game. This time he is aiming at helping society and the world in which we live. Corporate and governmental trust is at a crisis. This book is an essential roadmap of steps businesses and...
Visa mer
Recensioner
Bli först med att recensera denna bok
