Backroads Boss Lady: Building a Million-Dollar Business by Getting Real with Myself and My Community

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Discover business and life tips from Cheekys's founder, who survived a dark past and turned her tiny Idaho shop into a multi-million dollar brand -- a manifesto on how to do everything from overcome haters to persevere in business (Lee Woodruff, #1 NYT bestselling author).New Plymouth, Idaho. It's here, in this quiet 1500 person-town, that a young mother of four with everything working against her, including a tragic past and a community resistant to change, created a country empire bigger than she'd ever dreamed. And oh yeah, she saved the town, built a national community of die-hard fans, and made herself a multi-millionaire in the process.Her name is Jessi Roberts, and her store is Cheekys. Starting with just 6 purses in inventory, Jessi turned Cheekys into a clothing and fashion accessories brand name with annual revenues of over $6 million. Best of all, she did it by adhering to...

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